Prior to her work with WURD Radio and URL, in 1992 Sara co-founded HealthQuest: Total Wellness for Body, Mind & Spirit, a trailblazing African-American consumer health magazine that grew from a quarterly publication to a bi-monthly with a national circulation of over 500,000. Most recently, she co-founded a new media company called URL Media, a network of Black and Brown owned media organizations that share content, distribution and revenues to increase their long-term sustainability. And in 2019 she launched a new initiative called Lively-HOOD focused on jobs, career readiness and entrepreneurship to address the persistent wealth gap in the Black community. In 2018, Sara spearheaded the launch of an environmental justice journalism platform called. In 2017, Sara led the expansion of 900AM-WURD to the FM dial, now simulcasting on both 900AM and 96.1FM. She is credited with transforming WURD Radio from a legacy talk radio station to a multimedia communications company providing cutting edge, original programming on air, online, through video and community events. “I think all of these stereotypes are a consequence of us living in these silos and just living amongst people who think and look like ourselves.Sara Lomax-Reese is the President and CEO of WURD Radio, LLC, Pennsylvania’s only African-American owned talk radio station. “Diversify your personal network, be intentional about spending time with people from different backgrounds and different walks of life.” “As woke as we think we are, we aren’t that woke. Step out from what you knowīoth Lomax-Reese and Dungca said journalists need to get to know different cultures and step out of familiar practices. “How do we dismantle a system that has oppressed different people, especially Black people in this country and other people of color?” Lomax-Reese asked. People have to educate themselves about unfamiliar cultures to avoid conveying stereotypes. “There’s such a long history of disrespect and marginalization for Black Americans in American society and mainstream media,” she said. ![]() Racial blind spots are a familiar topic for Sara Lomax-Reese, president and CEO of WURD Radio, the only African-American owned and operated talk radio station in Pennsylvania and one of few in the country. Journalists were challenged to find balance within competing narratives. Meanwhile, the Black Lives Matter movement intensified in the aftermath of the killing of George Floyd, which brought cases of police brutality to the forefront. Reporters needed to be careful not to repeat the racist language that put Wuhan, China, its citizens and Asian Americans in a bad light. I mean you’ve seen racist terms of how some people have referred to it as the “Kung Flu” virus … and we had to make sure that we had people not repeating “Wuhan Virus” in a way that showed that, that was a legitimate way to refer to this,” Dungca said. “Things like being very careful about the language you use. ![]() Nicole Dungca, an investigative reporter for the Washington Post, said words count when describing the outbreak of the COVID-19 virus. Here are three themes to keep in mind: Words matter There have been many conversations in the last few months about journalism’s role, including at the ONA21 conference session Journalism and Cultural Literacy: Addressing Racial Blind Spots in News. ![]() ![]() Over the last 18 months, the twin crises of the COVID-19 pandemic and systemic racism have brought racial blind spots to the forefront of reporting across America.
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